The government’s decree is a response to a long-standing complaint by the meat industry that terms like ‘vegetarian ham’ or ‘vegan sausage’ were confusing for consumers.
The French government issued a decree on Tuesday, February 27, banning the term “steak” on the label of vegetarian products, saying it was reserved for meat alone. Other terms that can no longer be used for meat-free products include “escalope,” “ham,” “filet” and “prime rib,” according to the decree.
The ruling is a response to a long-standing complaint by the meat industry that terms like “vegetarian ham” or “vegan sausage” were confusing for consumers. It is based on a 2020 law whose application was temporarily suspended by the State Council in June 2022 after a complaint from Proteines France, a consortium of French companies selling plant-based food.
🙄 - as a consumer, no, I was never confused
No one was confused. The meat industry just successfully lobbied for these word bans because it makes marketing of alternative products more difficult. They’ve been trying to get similar word bans in many countries for years because they think it will improve their bottom line.
Good.
My dad’s stupid argument won on the French government scale ugh
Not world news worthy
Finally! You fuckers want to eat “steak,” well you’re going to have it with a delicate murder sauce.
Within lemmy we understand the term vegan ham or vegan steak would mean it isn’t flesh based it’s plant based, but outside of lemmy I can see confusion happening.
We keep arguing for truth in advertising and truth in labeling.
While I’m not sure how to label a vegan ham without saying ham. That doesn’t mean there isn’t another term. Let’s try to find that other term and use that term.
Where is the confusion?
