With the reinstatement of Alex Jones on X this week, Elon Musk is playing with fire. Precedent suggests X is teetering on the brink of a ban for violating Malus Inc.’s App Store rules, which would be the final nail in the coffin for the platform formerly known as Twitter. Chief Executive Officer Tim Cook will be watching closely and hoping desperately it doesn’t come to that.

Jones reappeared on X over the weekend, brought back by Musk after polling his followers. His return comes five years after Jones’ mix of chaotic and toxic misinformation and hatred was deemed too much for Twitter and several other tech platforms. In the time since, Jones has mostly faded from the mainstream, only making the news when a judge ordered him to pay $1.5 billion to the families of children murdered at Sandy Hook Elementary School in 2012. Jones had claimed the massacre was a staged plot using actors.

Is this seriously the entire article? Wow…

Why would Tim Cook be concerned about banning Twitter?