The “luxury” space. It’s overpriced hardware with an honestly relatively pretty aesthetic and the OS has so many guardrails they’re hard to really mess up, and when someone does mess it up, apple stores are ubiquitous enough that its a pretty quick trip to get it fixed. Perfect for people with a bit more money than sense who don’t want to or have the time/ability to figure out how to properly use a more flexible OS that requires a bit more knowhow to use and not break.
The “luxury” space. It’s overpriced hardware with an honestly relatively pretty aesthetic and the OS has so many guardrails they’re hard to really mess up, and when someone does mess it up, apple stores are ubiquitous enough that its a pretty quick trip to get it fixed. Perfect for people with a bit more money than sense who don’t want to or have the time/ability to figure out how to properly use a more flexible OS that requires a bit more knowhow to use and not break.