Tongue twisters are those delightfully tricky phrases or verses that are designed to challenge the articulation and coordination of speech. The hardest tongue twister is packed with sequences of similar sounds, particularly consonants, that are super tricky to say quickly or repeatedly.
Same, even new year’s drunk it’s easy to say.
I am going to guess it has to do with non native speakers.
Like the french for “squirrel” for native English speakers