Sony is running a large-scale A/B price test in the PlayStation Store: over 190 games in 70+ regions, including the US. First-party hits — Spider-Man 2, Helldivers 2, God of War — with discounts of up to 27.8%.
It’s nothing new. It’s been done for the past 20 years. Products are priced differently in different countries based on their economy.
You have been able to do this in Steam for decades now. You can/could use VPN along with changing your location in steam, to trick it into thinking you are in that region. You would then get that regions prices.
E.g, lots of Steam games used to be noticeably cheaper if Steam thought you were in Russia as opposed to Germany.
So they aren’t gonna say “loads of people are downloading the same game in the same region, let’s increase the price”? Cause that’s what dynamic pricing means.
How do you justify “dynamic pricing” on downloadable content?
It’s nothing new. It’s been done for the past 20 years. Products are priced differently in different countries based on their economy.
You have been able to do this in Steam for decades now. You can/could use VPN along with changing your location in steam, to trick it into thinking you are in that region. You would then get that regions prices.
E.g, lots of Steam games used to be noticeably cheaper if Steam thought you were in Russia as opposed to Germany.
So they aren’t gonna say “loads of people are downloading the same game in the same region, let’s increase the price”? Cause that’s what dynamic pricing means.