It’s plainly within a joke, but look around you. Ultra-processed foods manufacturers are scrambling to get in on the scare. Oreo has a protein bar. Kraft has protein mac and cheese.
Never in my life have I seen people so singularly obsessed with protein, and 100 g/day, as absurd as it is for most people, is well within the range I’ve seen people say they think they need. Seriously look around sometime; there’s an enormous corporate push to get people worried that they’re protein-deficient.
Exactly. And it’s been wild for me to watch as it began with “protein is low calorie to how filling it is compared to the fatty carbs a lot of people eat a lot of.” Not necessarily the full “eat like a power lifter” (carefully portioned chicken breast and rice with spinach until full), but less chips. And yeah there’s been the anti carb people, but it’s gotten ridiculous. I’m seeing people claim you need protein supplements when you aren’t even exercising, much less the high intensity muscle building that is associated with actually needing to supplement protein.
And that’s before we get into the carnivore diet people who insist that an extreme diet of exclusively animal products is good for them without them having a serious medical condition necessitating it and that all carbohydrates should be replaced with protein and fat. These are people who look at the powerlifter diet and think that the problems with it are the rice and spinach and the lack of fat.
Hell most people are surprised that I’m very capable of building muscle on a mostly vegetarian diet (I eat seafood less than once a week). I eat enough beans to build muscle. Mushrooms help too. It’s really not that hard to get enough protein unless you only eat ultra processed carbs. Have a bean taco, or some mushroom ziti, or some bean based soup and it’ll be easy.
It’s plainly within a joke, but look around you. Ultra-processed foods manufacturers are scrambling to get in on the scare. Oreo has a protein bar. Kraft has protein mac and cheese.
Never in my life have I seen people so singularly obsessed with protein, and 100 g/day, as absurd as it is for most people, is well within the range I’ve seen people say they think they need. Seriously look around sometime; there’s an enormous corporate push to get people worried that they’re protein-deficient.
Pfft. At my grocery store, they’re selling protein water and protein soda these days.
That sounds unpleasant
Exactly. And it’s been wild for me to watch as it began with “protein is low calorie to how filling it is compared to the fatty carbs a lot of people eat a lot of.” Not necessarily the full “eat like a power lifter” (carefully portioned chicken breast and rice with spinach until full), but less chips. And yeah there’s been the anti carb people, but it’s gotten ridiculous. I’m seeing people claim you need protein supplements when you aren’t even exercising, much less the high intensity muscle building that is associated with actually needing to supplement protein.
And that’s before we get into the carnivore diet people who insist that an extreme diet of exclusively animal products is good for them without them having a serious medical condition necessitating it and that all carbohydrates should be replaced with protein and fat. These are people who look at the powerlifter diet and think that the problems with it are the rice and spinach and the lack of fat.
Hell most people are surprised that I’m very capable of building muscle on a mostly vegetarian diet (I eat seafood less than once a week). I eat enough beans to build muscle. Mushrooms help too. It’s really not that hard to get enough protein unless you only eat ultra processed carbs. Have a bean taco, or some mushroom ziti, or some bean based soup and it’ll be easy.
Maybe you just spend too much time in front of screens.