Things to note.

• Gambling is a revenue stream for States.
• States up to this point have been terrible at managing revenue, gambling now gives them this glut of cash.
• Gambling has been promoted as a social activity. Know a gambling platform? Likely there’s a whole social media presence for it. And for some digital platforms that include gambling, they may even have whole social network.
• Aggressive advertising and hidden psychological factors have played a role in how people view it. “Risk-free” sign up, give the impression of harmless entertainment and some platforms deeply hide the gambling aspect.
• Low barrier to entry. Gambling usually has very little friction to get people into the platform, some even allow very low wagers, allowing “everyone” to get in.
• The escape illusion is real for the most hardcore. During periods of high inflation, stagnant wages, and high living costs, individuals look for alternative income sources, looking to escape their current situation.
• And finally, the gig market mindset where everyone feels a need to have a side hustle. Digital income streams with low entry have become popular for fulfilling this mindset.