For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
I have a theory that they want you to get so annoyed that you suck it up and pay for premium.
Instead, I decreased my YouTube consumption, turned on my adblocker for low-quality content, or content from an unmonetized creator, or content showing something technically illegal (game OSTs or a motorcycle review involving going 2x the speed limit), and donated to some patreons and purchased a year of Nebula.