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Cake day: June 6th, 2023

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  • Scary le Poo@beehaw.orgtoMemes@sopuli.xyzWhat a week
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    3 months ago

    It is not targeted advertising. There is an entire writeup about it that you haven’t read (obviously). You clearly have no idea how it works.


    Advertising tracking, but less creepy

    First, we need to go over Firefox’s Privacy-Preserving Attribution, or PPA for short. Marketing attribution is the process for tracking how many sales, conversions, or other goals originate from a given advertising campaign. For example, when Nike releases a new pair of shoes, it creates multiple ad campaigns to market those shoes on TV, Instagram, and so on. Attribution is how Nike tracks how many shoes were purchased from a given advertisement.

    The most popular way to track attribution right now is with individual tracking. For example, you might click on a web ad for the Nike shoes, and a cookie is stored in your web browser. If you buy the shoes, Nike’s store might check that cookie, so it knows which ad was responsible for convincing you to buy shoes. There are many other ways for attribution to work, but most of them use individual tracking like cookies, which allows other information to be collected with the marketing data. For example, Nike’s marketing people might want to know which ad you clicked on and your estimated age, so they know which demographics are buying the most shoes.

    Mozilla’s PPA aims to build an attribution system without the creepy individual tracking. Sites can ask Firefox to monitor attribution for advertisements, and then later ask for a report, which is only provided in an anonymized collection “combined with many similar reports by the aggregation service.” For example, instead of Nike getting something like, “Billy Bob, aged 29, was one of 728 people in June who completed a purchase from the Instagram ad,” Nike would get something more like, “47% of the people who clicked the Instagram ad in June completed a purchase.”

    There are other privacy and security measures in Privacy-Preserving Attribution, and Mozilla’s support page and Andrew Moore’s blog post explain it in more detail. PPA seems like a decent idea to track the effectiveness of ads without compromising user privacy in any meaningful way.


    https://www.spacebar.news/mozilla-firefox-privacy-preserving-attribution/

    Now that you know better, please stop spreading bullshit.






  • Scary le Poo@beehaw.orgtoAndroid@lemdro.idPSA: Grayjay is really good
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    4 months ago

    What the fuck are you on about? I don’t follow Rossman, I don’t even like him. I do like his product though. Dude has some weird ass libertarian leanings that are “eyebrow raising”, if I’m being generous.

    The fucking OSI does not get to define open source however it wants. Open source means the the source is open to the public. FULL FUCKING STOP. The OSI co-opted the term open source, and people like you fell in line. What is it with people like you and purity testing software? That’s fucking weird.

    I’m fucking sick of turbonerds with toxic opinions and zero coding skills telling developers what they need to do with their own code. The fact that they can’t code is more or less irrelevant, but it highlights how much more bullshit their stance is. If you want to control a license then write some fucking code and you can license it however the hell you like.

    We do agree in one key area though, “influencer” is a cult, or something very close to it. This whole parasocial relationship bullshit is actively harming society at large. You can thank YouTube for fucking these things up btw. Other services have followed, but it’s YouTube’s (Google’s) insatiable lust for power and monopoly that have crippled society and possibly irreversibly damaged it.