Disclaimer: I wrote this article and made this website.
There was some talk of this issue in the recent fediverse inefficiencies thread. I’m hopeful that in the future we’ll have a decentralized solution for file hosting but for now I deeply believe that users should pay for their own file hosting.
If a social network is to take off, it must be accessible from mobile devices behind CGNAT (carrier grade network address translation).
p2p from behind a CGNAT works just fine as long as a single server is accessible and can mediate connections between other peers. Most non-servers are behind some sort of NAT these days.