Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
The best thing they could do for their sales is get rid of all ties to Elon Musk.
I definitely would’ve considered Tesla as my first EV but as of now they’re dead to me. If he was completely gone then that actually becomes a selling point for me.
Instead they did the opposite and gave him the biggest bonus in world history.
While true this still won’t make the Cyberdrumpf meet EU regulations. You can’t make it street legal here.
As the article title states, unlike Elon Musk, Tesla pulls out.
They’ve gone a long way on flash and sex appeal but I think a little straightforward practical value would help them a lot. The market is awash in good competition now so their novelty effect is gone. And the sex appeal has ended for everyone except for 40k cyberdouches.