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Because paying a few grand a year for a certificate somehow makes your software more trustworthy
You’re being sarcastic but even small fees immediately weed out a ton of cruft.
They also weed out a lot of legitimate software, especially if it’s non-commercial.
I’m not saying there aren’t downsides, just that it isn’t a totally crazy strategy.
Linux: OK
User: Oh great, I downloaded a virus
Linux: Lol. You should have read the 2000-line python script on github before running it.
Mac does it now too. But they do it because they are anti-competitive and want to make you use the Mac app Store. They need to be broken up.