For two very important reasons. Apple doesn’t make shit, they don’t sit in the writers’ room, they don’t produce, they don’t interfere with the creation of their originals on any level. They buy IP rights and then hire experts to do all the work.

The second reason is Apple is spending more per episode of their originals than anyone else, including Netflix.

Sanctity of the creative process and a whole lotta money will get you very good content.