For years, the internet has been shrinking. Not in size, not in data, but in ownership. A vast, decentralized network of personal blogs, forums, and independent communities has been corralled into a handful of paved prison yards controlled by a few massive corporations. Every post, every “friend,” every creative work—
I don’t think it’s too complicated, but it is noticeably more complicated than joining traditional social media. People often get immediately freaked out by the whole concept of instances. I know everybody keeps trying to use the email comparison, but that just is not working. People cannot connect the dots between email and something like Instagram.
It would help to change the nomenclature. Joining a Facebook “group” makes sense to anybody. Change insider jargon like “instance” to seeker-friendly verbiage like “village.”
I like that, or something like that. “Server” and “instance” definitely sounds too prickly and technical to a lot of people.