Depending on who it is, and it’s obviously not even close to the vast majority of cheaters I’d imagine, there are people who cheat in tournaments and the like where they can win serious money, or people cheat so they can look good in front of viewers who pay them money. At that point there is both a practical reason for why they do it and also an excellent reason to get them to fuck all the way off because they’re not just cheating but are also theives.