It’s more a self-defense measure - while there are perfectly good counterfeit cheeses out there, if someone gets a really crappy piece or there’s food poisoning traced back to a counterfeit cheese this lets them prove it wasn’t their fault, thus avoiding a hit to the brand reputation and/or avoid liability.
Not exactly a great solution imho, but it does make sense from a certain perspective. AFAIK they’re sticking the chips in the wax/rind not the cheese itself, which does improve things slightly.
It’s more a self-defense measure - while there are perfectly good counterfeit cheeses out there, if someone gets a really crappy piece or there’s food poisoning traced back to a counterfeit cheese this lets them prove it wasn’t their fault, thus avoiding a hit to the brand reputation and/or avoid liability.
Not exactly a great solution imho, but it does make sense from a certain perspective. AFAIK they’re sticking the chips in the wax/rind not the cheese itself, which does improve things slightly.