Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a “MacBook Neo” (Model A3404) has appeared on Apple’s website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the “MacBook Neo” name, it briefly appeared in a link on Apple’s regulatory website for EU compliance purposes.

  • artyom@piefed.social
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    2 months ago

    I suspect it’ll come with 8GB RAM to ensure the price can’t justify it’s usefulness…

    E: looking up the leaks confirms it’s supposed to be 8GB RAM. Imagine selling a PC with 8GB RAM for $700+ in 2026. So insane. I can get a better PC than that for $400.

    • Romkslrqusz@lemmy.zip
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      2 months ago

      There’s more to a computer than RAM (or even ither specs), comparing what’s shown in the article to the low-cost option you linked the two systems are leagues apart in terms of build quality.

      Wouldn’t be surprised if the battery life was miles apart too.

      That cheap plastic HP laptop is destined to have its hinge mounts snap away from the upper palmrest through normal day-to-day use.

    • XLE@piefed.social
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      2 months ago

      Apple heard you and released it for $599-699!

      I’m not planning on touching them, but in this economy + the Apple tax, I’m almost impressed

        • XLE@piefed.social
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          2 months ago

          If you go to the official Apple store, the one with 512GB storage is $100 more

          • artyom@piefed.social
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            2 months ago

            Okay so there’s not even an option for increased RAM, huh? 🤣 You gotta pay an extra $500 for 8GB RAM!?

            • XLE@piefed.social
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              2 months ago

              There’s more color options than all the other options combined! Internally you only get the two choices.

              • artyom@piefed.social
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                2 months ago

                This would eat MacBook Air’s lunch with 16GB (market-wise). They’re just intentionally kneecapping it again.

                • XLE@piefed.social
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                  2 months ago

                  Apparently, the last (2020) MacBook Air, which is much more capable, is only $700 to $750 if you can find it on the market. But it’s getting phased out right now. Heaven forbid consumers have anything better for less than $1100. Not from Apple.

    • vacuumflower@lemmy.sdf.org
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      2 months ago

      Unified memory, so more efficient with that. Also MacOS has RAM compression.

      I suppose more is better, and 8GB seems like bare minimum for something useful. But one should always mind that now (unlike before 2020) Apple’s hardware has caught up with their advertising in the fact that it’s really specifically optimized for the job.

      It’s fine for an “Apple Chromebook” I think, especially if bulk orders for institutions will get different deals.

        • vacuumflower@lemmy.sdf.org
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          2 months ago

          No, that’s you happily laughing at the nonsense you yourself said attributing that to me.

          I said that RAM compression in MacOS is an OS feature, well-tested and always on. You can play with something similar under Linux and find out it really makes things better. Which means you can fit more there. Like 10%-20% more is notable enough.

          And I said that unified memory is a feature of their hardware, which is correct. Which is the reason Intel and AMD were playing with that X86-S idea (a new architecture with much of legacy removed, and also, yes, unified memory), until they dropped it because Intel is going to shit.

          I don’t see any marketing nonsense in technical facts. Your GPU can use all the same RAM with less expense for doing that. And RAM allocated to applications does get compressed, which is more CPU-intensive obviously, but happens.

          These are obviously correct.

          • Senal@programming.dev
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            2 months ago

            Not who replied to you originally but,

            You aren’t wrong (you even stated that more is probably better) , just not necessarily presenting the whole picture.

            Ram compression isn’t a benefit only scenario, there is a cost in processing power to make that happen.

            So it’s a trade off of memory utilisation vs processing requirements.

            Whether or not it’s worth it is down to circumstance, though i agree that generally i think it’s worth the tradeoff.

            Unified memory is useful in specific circumstances, most notably LLM/ML scenarios where high vram utilisation is part of the process.

            It’s not an apples to apples comparison by any means.

            • vacuumflower@lemmy.sdf.org
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              2 months ago

              Of course. I’m also generally a low-end user, so to say. 18GB is the biggest I’ve used on one machine, and the program I run that realistically often takes much of it isn’t even the web browser, it’s POV-Ray. Sometimes some work VMs, but that’s rare.

    • djdarren@piefed.social
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      2 months ago

      I have an M1 mini with 8Gb of RAM that I use as my Home Assistant server. I’ve given 4Gb to HAOS running in UTM, and let Ollama use the rest to run a modest LLM for speech to text. It’s flawless.

      I’m not suggesting that 8Gb is the gold standard or anything, but for some applications it’s still perfectly usable.

      I have an M2 Air with 16Gb, and for what I need it to do, I couldn’t have any less, but the target market for a bargain basement entry level MacBook almost certainly won’t ever notice. It’ll literally just be a portal to access iCloud and whatever browser they use to get on their socials. And if they do find they need more, then Apple will happily sell them a new laptop.

      Don’t get me wrong, I think Apple’s approach to RAM pricing has been criminal for years, and as a company they’re really figuring out how to plumb the depths of scumminess, but on this I don’t really see the issue.

      With that said, the cost of an extra 8Gb to them is literally pennies, so withholding it is shitty. But it won’t really make that much difference to the average performance of the computer.

    • arcine@jlai.lu
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      2 months ago

      One of the chief things that make macbooks commendable over PCs is the build quality. While I don’t doubt there are very many PCs with better hardware at that price point, often macs are superior by robustness, display resolution, and the quality of their keyboards and trackpads.

      I hope this cheaper model doesn’t cheap out on that front. And if it also gets good Asahi Linux support, then it would get me to recommend it above anything else.

      We will see soon enough.

      • Scrollone@feddit.it
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        2 months ago

        I also used to prefer macOS over Windows, but now macOS is also utter shit, especially with Liquid Ass update.

        So now Linux is the only good operating system.

    • the_crotch@sh.itjust.works
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      2 months ago

      Then don’t buy one. Idk why people get so offended when a company releases a product they’re not personally interested in.

      • artyom@piefed.social
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        2 months ago

        I have no intention of buying one.

        People get offended when customers are swindled. And Apple are expert swindlers.

        Aside from that, the choices other people make affect your choices available on the market. No better example than the headphone jack. Apple removes it and people scream DONT BUY IT IF YOU DONT LIKE IT, ignorant of the fact that not only this an option that’s no longer available, but that the market as a whole would follow Apple’s greedy lead until the only thing left is a handful of budget devices, for inexplicable reasons.

        • the_crotch@sh.itjust.works
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          2 months ago

          People get offended when customers are swindled. And Apple are expert swindlers.

          So it’s a case of “everyone’s stupid except for me”?

          No better example than the headphone jack.

          Incredibly vocal minority on reddit/Lemmy aside, your average consumer doesn’t give a shit about having a 3.5 jack in their phone. The market prefers thinner, lighter, and better waterproofing. Know how I know? Because if there was a big market for a phone with a 3.5 jack, someone would be making it, and lots of people would be buying it. It’s not saving these companies a ton on manufacturing to not include one. They cost pennies each when purchased in bulk.

          • Hanrahan@slrpnk.net
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            2 months ago

            Know how I know? Because if there was a big market for a phone with a 3.5 jack, someone would be making it, and lots of people would be buying it.

            that’s not how it works, so I’d argue you don’t know… as Jobs said, he’ll tell you what you want.

            • the_crotch@sh.itjust.works
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              2 months ago

              Jobs is dead, had been dead for 5 years when apple removed the 3.5 jack, and was never in charge of the myriad other phone manufacturers who also removed their 3.5 jacks. I’m not sure he’s as relevant here as you’re implying.

              Anyway, as an adult, “company made a product that isn’t catered to my specific preferences” is well below my threshold for outrage. I actually can’t imagine living like that. It must be horrible.

          • artyom@piefed.social
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            2 months ago

            So it’s a case of “everyone’s stupid except for me”?

            No, lots of other people also understand that they’re swindlers.

            your average consumer doesn’t give a shit about having a 3.5 jack in their phone

            Whoosh. It wasn’t about “the average consumer”, it’s about why people are upset about trends in a market, even if it’s not something they would ever buy.

            It’s not saving these companies a ton on manufacturing to not include one. They cost pennies each when purchased in bulk.

            LOL you actually thought this ever had anything to do with saving money? Did you not notice that they also released another product simultaneously that now makes enough money on its own to be a Fortune 500 company? They created a problem and then immediately turned around and sold people a solution. Absolute masterclass in swindling.

            • the_crotch@sh.itjust.works
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              2 months ago

              No, lots of other people also understand that they’re swindlers.

              And lots of other people like their stuff and might want to buy this. I’m not one of them, but I’m happy they can get something they like. Why isn’t that good enough?

              It wasn’t about “the average consumer”

              It’s absolutely about the average consumer. Do you honestly believe Samsung removed the 3.5 jack simply because apple did and they’re conditioned to follow apple? They follow money. The money is in thinner, lighter, and better water resistance. The money is there because that’s what the average consumer actually wants.

              Did you not notice that they also released another product simultaneously that now makes enough money on its own to be a Fortune 500 company?

              And how does that help the competing manufacturers who also removed their 3.5 jack?

              • artyom@piefed.social
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                2 months ago

                Why isn’t that good enough?

                Why isn’t people liking something they were swindled into paying way too much money for not good enough? Do you really have to ask that? Maybe you can ask the anti-trust regulators why they feel the need to protect people from themselves?

                It’s absolutely about the average consumer

                It’s absolutely not. It’s not about what the consumer wants at all. These companies didn’t remove them because customers wanted them removed. They removed so that they couldn’t use them anymore.

                And how does that help the competing manufacturers who also removed their 3.5 jack?

                Because they also made buckets of money removing them. Every fucking one of them removed the jack and then immediately introduced new Bluetooth headphones that were several hundred dollars. Even Fairphone went down this hole.

                No one makes money selling $7 wired headphones.

                Are you beginning to understand how things you don’t buy still affect you yet?

                • the_crotch@sh.itjust.works
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                  2 months ago

                  they were swindled

                  So we’re back to “everyone is stupid except for me”.

                  It’s absolutely not. It’s not about what the consumer wants at all.

                  So we’re back to “everyone is stupid except for me”.

                  These companies didn’t remove them because customers wanted them removed.

                  Customers want thin, light, and good water resistance. Removing a port barely anyone uses was an easy way to achieve that and the vast majority of customers don’t miss it.

                  Are you beginning to understand how things you don’t buy still affect you yet?

                  So we’re back to “everyone is stupid except for me”.

  • oni ᓚᘏᗢ@lemmy.world
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    2 months ago

    “accidentally”

    Edit: Have fun and change Apple for any other company to see those “accidental” leaks

    • artyom@piefed.social
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      2 months ago

      Not sure what your point is. Apple notoriously works really hard to keep all this stuff under wraps. They even sue the people who leak them. The fact that people are reporting on the leak is supposed to somehow suggest that it wasn’t an accident?

      • oni ᓚᘏᗢ@lemmy.world
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        2 months ago

        When the product is ready to be put on sale a good marketing strategy it’s that “was leaked”. As you say, Apple is a big company that has very strong security metrics, that’s why nothing is leaked when is in development, those are the true leaks (like the GTA VI leak). If I read right, the product it’s going to be announced this wednesday and was “leaked” to make people talk about it. It’s just some kind of engagement bait.

              • wholookshere@piefed.blahaj.zone
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                2 months ago

                do you really think marketing starts at a launch? people have to know what’s going to be announced to be excited to watch.

                of course leaks are a part of that.

                • artyom@piefed.social
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                  2 months ago

                  do you really think marketing starts at a launch?

                  Generally, yeah?

                  people have to know what’s going to be announced to be excited to watch.

                  Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? 🤔

  • brucethemoose@lemmy.world
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    2 months ago

    Well, with how things are going with Windows and laptop OEMs, it’s still a better deal than those.

    A lot of user need an iPad with a touchpad and keyboard for their needs, which is precisely what this is.

    • SuiXi3D@fedia.io
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      2 months ago

      I’m personally waiting for a folding iPhone. I use an (old, 2nd gen) iPad to mix guitar tracks that I record, but it’s to the point where I can’t run effects and my DAW without having both crash. My phone’s also a bit long in the tooth so having one device that can do both jobs would be ideal for my particular use case.

      • brucethemoose@lemmy.world
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        2 months ago

        To be blunt, I dunno if that’s coming? Apple’s designs are pretty conservative these days; I doubt they’d make a big folding iPhone.

        iPhones do go on firesales from some carriers, sometimes even below cost.

        • SuiXi3D@fedia.io
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          2 months ago

          Eh, rumor is September along with the iPhone 18 and whatnot. Time will tell.

  • k0e3@lemmy.ca
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    2 months ago

    I genuinely wonder who “lower-cost models” are targeted toward. I feel like anything that these things are designed to do can be done quite well on tablets.

      • ZILtoid1991@lemmy.world
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        2 months ago

        prisons

        Will we see translucent Macbooks once again? Currently I’m pondering whether to replace the shell of my Dualsense controller with a translucent one (would look sick alongside with the LEDs), as translucent electronics look cool, except the techbro class wants us to have “sleek, ultrathin models made with premium materials” only.

  • CannedYeet@lemmy.world
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    2 months ago

    I can’t imagine it going anywhere near $599. That would undercut their current entry level models so much.

  • vext01@feddit.uk
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    2 months ago

    Can’t wait to hear how much a “lower cost” macbook costs. I bet it’s still pricey.

  • palordrolap@fedia.io
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    2 months ago

    Call me cynical, but I think you’ve put quotes around the wrong part of your title.

    Try around “accidentally”.

    • zz31da@piefed.social
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      2 months ago

      While I agree that sometimes these leaks are “accidental”, it’s legitimately difficult to keep a secret like this as it gets closer to announce, when more and more people (regulators, retailers, marketers etc) have to be briefed