All unregulated systems consolidate. This is the natural evolution of letting media and data mining run without any guide rails. This is why the ultimate concept for all these companies is to provide access to everything… Your friends, your shopping, your entertainment, all discussions, all money, all search, every service goes through the monolith. Nobody is regulating any of this, because the barrier to entry for software has been so low, they’ll say they aren’t monopolies, and we don’t regulate relatively normally run business.