Some men buy big trucks for the same reason some men buy sports cars or super cars, expensive luxury cars or classic cars. They’re signifiers. They signify a man’s masculinity and status, depending on how masculinity is defined in their culture. In some cultures, a big, powerful truck represents masculinity, in other cultures, where masculinity is more about wealth and class, it can be represented by a very expensive car. Cars have been used as signifiers by men pretty much from the beginning.
I smell another cheap cartoon crossover.