Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • Truscape@lemmy.blahaj.zone
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    10 days ago

    Jokes on them, I don’t see ads at all :D

    (Ublock Origin, Librewolf, Ironfox, GrapheneOS, Sponsorblock, Grayjay saving the day)

  • Krudler@lemmy.world
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    10 days ago

    Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.

    • IndridCold@lemmy.ca
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      10 days ago

      I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.

      I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.

      If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.

    • Bunbury@feddit.nl
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      10 days ago

      I’ve noticed the same. I also find that I am way less susceptible to certain group dynamics than the average person seems to be. I don’t care about fitting in with the in-crowd or doing the thing everyone else is doing and the bystander effect seems to be nearly absent for me too.

      I strongly suspect that those things are very related to neurodivergence in my case. My brain just brains differently.

    • LettyWhiterock@lemmy.world
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      10 days ago

      Ads can work on me but it’s context dependent.

      If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.

      The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

      Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.

      The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.

  • termaxima@slrpnk.net
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    10 days ago

    We really need to teach everyone to use ad blockers. Ads have not existed on “my” internet since the 2000s…

    • Ruigaard@slrpnk.net
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      9 days ago

      I’m always horrified if I’m on a browser without a blocker, the web just so much more distracting and intense.

      • termaxima@slrpnk.net
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        9 days ago

        Nowadays I’m even starting to find it annoying on a browser with adblock, but without NoScript ! Quite a bit of nonsense disappears when you take the few seconds to only enable the scripts a page actually needs

        Also, YouTube specifically is a horrible experience without an extension like UnTrap to turn like 75% of the buttons off.

    • UnderpantsWeevil@lemmy.world
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      9 days ago

      I’ve had some trouble setting up a pie-hole. It’s an imperfect system and something of a constant struggle between advertisers and ad-blockers.

      If you’ve escaped every digital ad over the last 25 years, congrats. I’m reasonably tech savy, use adblockers where I can, and haven’t been remotely this fortunate.

  • snooggums@piefed.world
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    10 days ago

    One of the reasons I went all out in blocking ads was because they were already doing this over a decade ago with stuff with text based on your location or search history. Hit singles in your area listed your city for example.

    So yeah, obviously they were going to keep going down that route with AI.

  • Rooty@lemmy.world
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    10 days ago

    Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.

  • errer@lemmy.world
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    10 days ago

    IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.

    • frongt@lemmy.zip
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      10 days ago

      However, there have been reports of Facebook showing that your friends have liked posts and pages, when the people deny having liked them.

    • emb@lemmy.world
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      10 days ago

      Yep, I think that’s the real terror of it, is that the line between ad and content will blur even further. There’s already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.