My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
Does any German actually want to drink it?
Ducks and runs for cover
Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.
The reason is called ‘Bud’ and not ‘Budweiser’ is because there is a Czech town called Budjeovice, or ‘Budweis’ in German. Be from that town is called ‘Budweiser’ as in ‘from Budweis’.
It’s that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it’s sold as Czechvar).
But then the European Union responded by honoring the ‘appellation contrôlé’ ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.
This is why they have to sell it as bud. But when comparing the beers they should’ve gone with ‘butt’. People know this and don’t buy the shitty American stuff. All budget grade beers in Germany are better than it.
Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.
Budweiser is just launching in Germany, so they have to price low to gain market share.
Going to have to pay people to drink it in Germany I think if they actually want to market share.
Most beer is and always was. Though when in Germany you’d be a fucking fool to drink that swill vs nearly any other offering.
Agreed. I just usually assume the price to import and such would keep the price higher overseas.
Moreso pointing out that we are getting robbed on prices even for our domestic offerings
This one is brewed in Germany at the same plant that makes Corona.
That or Budweiser doesn’t get charged duties cuz it’s just that bad, so the govt doesn’t see it as a threat to domestically produced beer 😂
They have to make it dirt cheap because it has to compete with real beers here.
Germans were mocking Budweiser when I visited there 30 years ago.
We are still mocking the “beer” that is like sex in a canoe…
That’s because the American economy is collapsing.
It still tastes like shit over there, though
That’s why it’s on sale
Budweiser isn’t great, but compared to bottom tier beer it’s drinkable.
Miss me with that Milwaukee’s Best or Busch Light. I’ll drink PBR, but my go to Labatt Blue.
I’ll drink PBR
Instead of a direct advertising budget, PBR just sponsors random shit.
Club sports, events, random shit like that.
I think that’s the whole reason they’ll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.
And it’s genuinely cool stuff. They seem like good folks. Probably owned by a conglomerate though. It’s too bad Yuengling is owned by such a Trump cuck. It’s not terrible.
They seem like good folks. Probably owned by a conglomerate though
It’s way more confusing than I thought it would be…
But basically, yeah. Although some dude that’s been in the beer industry a couple decades put it all together and seems to be preventing them from fucking it up.
Kind of rescued the brand even. They had sold and moved to LA, but under current ownership they’ve moved back to Minnesota. Apparently “the good old days” I was thinking of, have all been under current ownership.
Still not as good as an independent brewer
Labatt Blue is good for pairing with Indian food to cleanse and refresh your pallate.
your top tier beers are still worse than the bottom tier bavarian beers, sorry
I never said anything about top tier. My top tiers are Bell’s Two-Hearted and Dragonmeade Final Absolution.
what would be a good tasting beer instead?
Try many and find what you like.
Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.
Cans are 355ml though, instead of the German 330ml.
EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be…
€0.75. Same as Germany.
330ml would be €1.03 in your example.
Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.
Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a “USA fan”, looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it’s piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
Interesting… makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn’t seem very profitable to me
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.
Like making love in a canoe…
It blows my mind that. Anyone would drink American beer flavored water in Germany…
does anyone drink it out there? the branding looks completely different as well lol
It has literally just entered the German market. But it failed twice before so…
It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.
you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages…
Well they can’t in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.
Surprised they can sell bud for even that price in Germany
