VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.
blog.google
VRC Non-Skip ads are now generally available globally in Google Ads and Display & Video 360.
          • Dudewitbow@lemmy.zipEnglish
            4·
            2 months ago

            its still very capable, but best depends. iirc there are certain audio formats the shield doesnt support.

            i personally would love a new shield using ~switch 2 soc just so i can move emulation/lower end pc onto it.

              • Dudewitbow@lemmy.zipEnglish
                3·
                2 months ago

                I went to go look it up for my old setup, turns out its mainly for the older models, as the codecs are only supported on the newer revisions of the shield tv.

                though with the shield tv, one of the missing things that would be nice to have would be AV1 support (as Nvidia only supported AV1 starting with Ampere based gpus)

      • Cyv_@lemmy.blahaj.zoneEnglish
        211·
        2 months ago

        I mean there are ways, like pihole, but I like the simple option of a really long hdmi cable that I use to plug my computer into the TV, so I never have to use any of the shitty built in TV apps.

        Edit: not pihole, apparently.

          • Cyv_@lemmy.blahaj.zoneEnglish
            2·
            2 months ago

            Honestly, I’ve not used it, I just know of it. From a quick search it looks like you’re right tho, you’d probably need to use an external device like an android box or something.

          • guy@piefed.socialEnglish
            1·
            2 months ago

            What, it works for me? Put on an 8 hour video while doing chores and had ads every 5 minutes. Filled with rage I installed pihole and no more ads.

            • Decq@lemmy.worldEnglish
              1·
              2 months ago

              I’m curious how. Maybe a different region? I don’t have Pihole anymore but it didn’t use to do anything for me for YouTube. Luckily we have uBlock.

              • guy@piefed.socialEnglish
                1·
                2 months ago

                Maybe? My region is Sweden. I really haven’t had any ads on YouTube since installing pihole. “Works on my machine”

        • dkppunk@piefed.socialEnglish
          13·
          2 months ago

          I would love to run a long hdmi cable from my pc to my tv, but I have rabbits and they like the spicy hay

          • Cyv_@lemmy.blahaj.zoneEnglish
            5·
            2 months ago

            Oh no, I feel that, we had an orange kitty who adored his electric spaghetti! We had to run cables through that tube conduit stuff everywhere >.<

            • dkppunk@piefed.socialEnglish
              3·
              2 months ago

              Oh the orange ones are the most fun. I had a couple oranges as a kid and they were so sweet and so dumb. I loved them lol

            • dkppunk@piefed.socialEnglish
              1·
              2 months ago

              Conduit is probably the best option, I just haven’t done anything with it yet. And I might have to convince partner to cut some holes in the wall to make that work. I’ll eventually figure it out.

        • excursion22@piefed.caEnglish
          2·
          2 months ago

          Yeah I unsmarted my TV and just threw Mint on an old laptop. FreeTube works great on there.

      • Mac@mander.xyzEnglish
        13·
        2 months ago

        I have this thing called a DisplayPort cable. So yes, uBlock origin on my TV.

        Edit: I’m realizing this might be coming across really shitty, but i promise I’m just intending some tongue-in-cheek dry joking.

      • djdarren@piefed.socialEnglish
        7·
        2 months ago

        I have a script that takes a YT URL on my clipboard and uses yt-dlp to download it to my Jellyfin folder so I can watch on my Apple TV on The Big Telly.

        Fuck adverts.

      • Quicky@piefed.socialEnglish
        3·
        2 months ago

        I use an Apple TV, but I assume it’s the same as any other streaming box or appropriate smart TV.

        The absolute piece-of-piss way to block all YouTube ads on it is to install a VPN like Proton, choose a relevant country (easily googleable), and there will be no ads whatsoever in YouTube.

        Google doesn’t serve ads on YouTube in a handful of countries.

    • Beep@lemmus.orgBannedOPEnglish
      1316·
      2 months ago

      Actually, YouTube is cracking down on adblockers.

      So while you might not feel the pain now, you will eventually.

        • LedgeDrop@lemmy.zipEnglish
          5·
          2 months ago

          “They” have also been trying to prevent consumers/us from taking ownership of our devices and data for the last 2-decades.

          … and, ya know what? It’s working.

      • webghost0101@sopuli.xyzEnglish
        13·
        2 months ago

        Laughs in

        Txt file with favorite channels as input for a yt-dlp download script schedule. Combined with a selfhosted invidious and freetube desktop app for other then favorite videos.

        Honestly I am really tired of jumping trough hoops, have to make sure yt-dlp and invidious use a proxy (cloudflare warp) or google will ban your ip for being a bot.

        But having to deal with the actual YouTube site or reopening my google account is worse. Its not even (but still also) the ads at this point but pure resentment against big tech.

      • thetrekkersparky@startrek.websiteEnglish
        8·
        2 months ago

        The day I have to watch ads is the same day I stop youtube. So far ad blocks seem to work well for now and I’m more than willing to spend hours getting them working if needed.

      • Typhoon@lemmy.caEnglish
        3·
        2 months ago

        When it reaches that point I’ll stop watching YouTube. I will never feel the pain they inflict.

      • Rhaedas@fedia.io
        3·
        2 months ago

        I feel the pain anytime I look at a video outside of my browser. So if it becomes where I can’t find a workaround, then I’ll just have to go elsewhere. And there will be other places. There are other places, it’s just hard to get people to not go to or be on the big one. Push people hard enough, they’ll leave.

  • solidsmoke@lemmy.worldEnglish
    541·
    2 months ago

    If they just made the ads unintrusive people wouldn’t bother installing adblockers. But sure make the ads longer and see what happens.

    • just2look@lemmy.zipEnglish
      27·
      2 months ago

      Also changed how ads are served so they wouldn’t be a known security issue. Intrusive or not I will block all of them until security improves.

      • stoy@lemmy.zipEnglish
        25·
        2 months ago

        I have said it before, and I’ll say it again.

        As an IT guy I consider an adblocker an essential part of my computer security suite.

        I will not reconsider until there are laws in place forcing website owners to take legal and financial responsibility for any damage sustained to my computer when visiting their site, and loading their ads.

        IF the laws are changed like that, I would reconsider getting rid of my adblocker, ai still wouldn’t but I would reconsider the issue.

    • FosterMolasses@leminal.spaceEnglish
      5·
      2 months ago

      Exactly, people used to love ads. They would sit down and watch hour long compilation videos of the funniest and weirdest ones. People would get hyped for shit like Old Spice and Skittles and never skip it. Even the Superbowl was less entertaining than the ads it had and that was a mainstream opinion.

      It’s the exact same as the boomers who keep crowing “Why doesn’t anyone wanna work?!” but now it’s “Why doesn’t anyone want ads?!” lmao

      • FosterMolasses@leminal.spaceEnglish
        3·
        2 months ago

        Nah, take a look at the stats of the number of people who tried out an adblocker for the first time when Youtube attempted to ban them several months back. Streisand Effect in action.

    • Pamasich@kbin.earth
      1·
      2 months ago

      Most people still would.

      I personally wouldn’t, that’s why I use Adblock Plus. But there’s a reason everyone started hating on ABP when it started allowing non-intrusive ads by default. Most people do not want to see ads at all, no matter what.

  • Lemminary@lemmy.worldEnglish
    31·
    2 months ago

    Time to double down on the adblocks, then. I get it conceptually, but I still don’t understand this need for infinite growth at everyone’s expense.

    • Soup@lemmy.worldEnglish
      12·
      2 months ago

      Right? If I don’t otherwise pay for the service then sure, some ads are fine. Problem is that at this point I’m seeing ads every few minutes, and if the video restarts in a weird spot and reloads funny after I reopen my laptop I might even get the same ads looping after literally two seconds of video.

      Also, I was paying for the service and then they gave a fuckload of support to Israel to spread propaganda so I stopped.

    • Scrollone@feddit.itEnglish
      91·
      2 months ago

      It’s all fine and fun until Google prevents people from installing third party APKs in a few months…

      • boonhet@sopuli.xyzEnglish
        3·
        2 months ago

        Can they? Because I’ve got a modified YouTube ipa on my iPhone and that’s more closed than Android could ever become in the span of the next few months.

          • boonhet@sopuli.xyzEnglish
            2·
            2 months ago

            I don’t remember the exact procedure for this, but here’s the summary. You’ll first want to install sidestore or sidestore + livecontainer. Computer needed for that. You’ll also want a stock YouTube ipa file that you can then mod with YouTube Plus or similar utility.

            You’ll have to update livecontainer (if you installed it) and YouTube every 7 days unless you have a dev license but Sidestore does it with a single button press in-app so it’s not that inconvenient. You can install ipas within sidestore (limited amount at a time) or livecontainer (as many as you want I believe, but it’s more complicated) without connecting to a computer once the initial setup is done

  • BarneyPiccolo@lemmy.todayEnglish
    13·
    2 months ago

    We’ve got a business model that didn’t even exist 25 years ago, and we’re making insane money!

    How can we fuck it up?

      • SoleInvictus@lemmy.blahaj.zoneEnglish
        3·
        2 months ago

        The ads seem to be pretty variable depending on usage so I suspect not everyone is seeing the same thing. I rarely use YouTube in any form. When I do and I’m rawdogging it for whatever reason, it seems like I get a few short ads, like 30s or less. They’re annoying but not awful.

        A friend keeps YouTube running constantly on his TV in the background while he works. He gets so many ads and they’re so long! Like several minutes of ads, mostly unskippable, over the course of a 15 minute video. I don’t know how people deal with that shit.

  • Phoenixz@lemmy.caEnglish
    12·
    2 months ago

    You just gotta love the headline in the article, it’s trying to sell it as a great new feature

    VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

    • Ilumar@lemmy.zipEnglish
      5·
      2 months ago

      It is for their target audience. They’re not talking to you, they’re talking to their customers.

      • Phoenixz@lemmy.caEnglish
        2·
        2 months ago

        Oh I know, and that is sort of the point that their customers apparently hate humans

  • pageflight@piefed.socialEnglish
    8·
    2 months ago

    I clearly need to up my adblock game. But do y’all also use PeerTube, Nebula, Curiosity Stream? Happy to vote with dollars if there’s a good candidate.

    • this@sh.itjust.worksEnglish
      31·
      2 months ago

      I’ve been using grayjay lately and when it needs to play an unskipable add you just get a nice looking blank screen to look at instead.

    • RamRabbit@lemmy.worldEnglish
      2·
      2 months ago

      Nebula is pretty good and I’m happy to support creators making quality content.

      UBlock Origin on Firefox murders all YouTube ads. Works great. Would recommend.

    • FosterMolasses@leminal.spaceEnglish
      2·
      2 months ago

      My issue with those sites is that since they’re not direct mirrors, they don’t have a dedicated archive. And since archive.org has stopped saving youtube videos, that could lead to a lot of lost media. It’s a cultural cornerstone that’s been around for nearly two decades. If I can’t access 15 year old YGOTAS videos then it’s just not a viable replacement to me lol