There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn’t stand for it as well.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
They just reissued the Testarossa.
And it’s a hybrid.
I mean, I feel nuts because I’ve complained about so many EVS that look terrible and not like a normal ice car.
I Just dont understand why everyone seemingly make EVs ugly on purpose…
The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
That‘s definitely a possibility. People don‘t want futuristic unless maybe it‘s a sports car, and even then it‘s iffy.
I think the Cadillac is doing a good job with their new EV design. They do a good job of making it look like a Cadillac but better.
I don’t agree on the Prius. The 2026 version has worse consumption and a smaller trunk so it could look more like any other SUV. People buy these cause they are the best economics for the size and Toyota made it more like “what they think a phev suv should look like”. I’d say that’s the opposite of your point.
2024 and 2026 Prius both show 57/56 city/highway economy on fueleconomy.gov for the most economic models. The 2022 shows 54/50, the 2019 58/53.
So it looks like average economy has improved.
As for cargo, that’s unfortunate to lose space, but if they can get more people to buy the car because it looks more “normal” then that’s better, no?
Dont throw sense their way 😅
More people using less fossil fuels = better always
Tesla look like poo. Polestar are nicer by a mile but the backwindow is veey EV aesthetic
I just don’t like that so many of them are fucking hatchbacks. I just want a sedan (that isn’t a god damned Tesla).
The Taycan is gorgeous.
It needs to be lower. I feel it looks like that took a good silhouette and added a box at the bottom to fit the battery in.
The 80s racing Volvo station wagon was sick.
That reminds me of the Opel Ampera. The original 2013 model was a decent looking sedan.
But every new model in that line has been a fugly hatchback…
What’s wrong with hatchbacks for you? Is it just the appearance? Genuinely curious. Toyota Crown is a fastback sedan, although it’s quite tall and I assume the rear glass is a liftback.
I just don’t like that style of car.
I think no one competes with Tesla Model 3 because they’re behind on tech. Only BMW i4 is in the same category I think.
Except BYD cars. One of the reasons the US government is so furiously keeping them out is because their technological superiority to all American cars, including Tesla, would destroy the current American car market. All that and they are ridiculously cheaper.
There’s two big reasons.
No front grill
So much of a brand’s identity can be carried by the grill and headlights. And on an EV, there’s no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.
Drag
The range of an EV is a lot more sensitive to drag than an ICE car.
So in order to reduce the drag, shapes are smoothed out.
Aero efficiency becomes a much bigger priority than looks.
I think you’re right, but optimising for drag is going to change all cars into the same thing. If brands want to retain any kind of identifiable look, they need the engineering to give them some slack.
The front grill isn’t a problem for Ferrari design language. The 296 “grill” is mostly the haunches. An electric 296 would just flatten that out.
Similar story on drag, once you get rid of the mid engine air intake, drag would probably be within respectable drag for EV.
Questions would be about if they want a lot of battery range. This would screw up weight and ride height.
So people won’t buy them. O&G companies still own the auto industry.
I actually really like the look of my Renault Megane E-Tech
Battery could be better, but else I’m really happy with it - and the look of itAlso completely subjective…
The Ferrari Ev looks sick as do Hyundai’s offerings and hell even the new Prius is pretty cool. (I know it’s a hybrid)
Maybe you just have a really narrow scope of appreciation lol.
The fact that you’re mentioning it in the same sentence as a Hyundai is the problem with the Ferrari design. It just looks like a much cheaper car.
I agree, debates about the ugliness or attractiveness of inanimate objects are very confusing.
I don’t agree, but a lot of times the design is driven by efficiency, as it is far more important for an EV vs. ICE
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I don’t now if I’d call this ugly.
Xiaomi SU7
Up to 1548 Hp…
Audi has the best looking cars to my eyye, of all the standard person cars. Their EVs are asstastic looking.
The company’s shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows. (Edit: The iPhone designer just designed the interior, I’m told.)
Whoever designed that smooth as a booger look clearly didn’t have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
I thought he just designed the interior?
Johnny I’ve would drive around in. Sinclair C5 and it shows
Jony Ive designed the interior, but for some reason people missed that “minor detail” and have been saying he designed the whole car.
I drive an EV
This sort of shit doesn’t help with idiots hating EVs on principle
In my view, the EV-drivers are the idiots. Although I’d prefer “ignorants” as those can be smart and dumb.
EVs are almost 100% cloud-cars full with surveillance and subscriptions and everything bad that comes with it. Not to say EVs are inherently bad, they aren’t. I would love one, technically speaking. I also love tech and gadgets. But not this level of remote control over “my” car.
I went from Bentley to cheap dumb cars over the years just because they all do it, some more some less. And EVs are the top of the “modern” shit. But the “entry-level” cars are still only filled with the basics. Even haptic buttons and dials (beside a damn touchscreen though).
You will own nothing, rent everything, and be happy about. I won’t.
I went from Bentley to cheap dumb cars
👍👌
Youre right in that new cars are all shit. But that goes for ICE and EV.
Rolling surveillance mobiles and unrepairable. Total garbage.
Old (note, old to me means 70s or 60s, but I think younger folks now think 90s is old, so I’ll go with that) was better in every way. I’ll take a 99 civic over any new car today. Though id say about 2012 is peak if you want more comforts (I do not). Really sucks we allowed the government and corporations to fuck up cars so bad.
True, the ICEs grow more shitty from year to year. But the EVs are made to be “the future”. They begin where some ICEs end. Plus you can’t really make a totally dumb EVs.
But yes, I loved progress from manually winding windows to electric, or ACs, and even android auto (on an anonymous account on a dedicated phone). But with “going online” and 99% touch instead of haptic, nope. Go fuck yourselves.
We bought some “cheap” cars to test if it would work too. And sticked with a Mitsubishi. No bells, no whistles, only what we really want/need.
You wear your ignorance with such pride
My EV has no subscriptions or anything remotely like that
But, you seem quite keen to use “shit I made up” as a reference, so I won’t bother engaging with you any more
If you would listen very carefully, you might hear the sound of me not caring about that.
The thing that gets me is when car designers make a car that’s trying to be something it’s not. It’s an EV, not an ICE vehicle. If anything, amplify the motor hum under load (accelerating). Don’t simulate engine sounds. We’re tired of living in a simulation.
To me it looks more like an iphone than a ferrari
That’s because it was designed by Jony Ive.
Jon Ive ruined Apple.
This reads like a corrupted Garfield cartoon.
No it wasn’t. He only designed the interior.
I guess I misremembered then. Once I saw this car, my suspicion is that this may have been the canceled Apple car. My theory is Apple saw how much it cost: or something and decided to sell to Ferrari to recoup some of their investment. Apple’s biggest mistake (or saving grace to keep them out of this industry) would have been to not let him design the whole thing and Ferrari was left with this.
There’s no way Apple would have designed something that bad.
You must not remember the beige boxes they had in the 80s and 90s
The Apple from the 80s and 90s, 30-40 years ago, is not the same Apple as in 2026.
And today’s Apple isn’t yesterday’s Apple either or the one from the 2010s. I’m just saying I bet Apple expected another cheese grater or all aluminum design reminiscent of a cybertruck from Ive if they let him design the exterior.
Apple constantly produces crap (unless you are talking about looks). Case in point, every single one of their computer mouses… Even something common sense like placement of the power button eludes them. Their titanium laptops all had flaking paint and failing hinges, etc
They are good at producing good looking items, but, any schmuck could tell them they are overlooking basic BS. The only reason they get away with it, is because they produce a product which SEEMS well manufacturered
Of course I’m talking about looks, as that is literally the only thing people take issue about with this car.
Not a bad look IMHO, but yeah Ferraris tend to be distinct and this isn’t really
Yeah I think it’s a good looking car but it’s clearly not a Ferrari.
Looks like a Volkswagen
If ford had made it it would be heralded. But it’s just not Ferrari material.
Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.
Lol it’s so ugly… It’s not that hard to create an EV. Which can also be beautiful.
And of course they chose dookie color to showcase it😂 not even the classic red color Ferrari is known for.
It’s lambo yellow. Xd
Jony Ive only designed the interior of this monstrosity.
How hard is it to put a battery on a testarossa.
Dumbasses tried to reinvent the evThe newly reissued testarossa has a hybrid EV drive range of like 100km. It’s definitely a start.
I don’t think marketing is to blame here…
depends if there were responsible for the design brief
The electric part isn’t the problem, nor the marketing, it’s the… well yk
Same energy
I don’t think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?
Complete non story this one. It’s been pushed by the anti-EV crowd
It would be a good looking Renault Megane. It’s a terrible looking Ferrari. It has nothing Ferrari about it.
Yeah, I can see that. Sort of my issue with the EV Mustang. It isn’t just an EV version of the Mustang. It’s a completely different car. Just call it something else. Maybe a different horse breed.
The Ford Morgan.
Bro come on. Like the other person said, it doesn’t look like a Ferrari. It looks like an econobox. I don’t get why it’s so hard for them to make it look like a super/hypercar. Nobody wants to spend half a mil (or whatever) on this soccer mom-looking-ass-car.
The issue is that ferrari is only as valuable as it is perceived. If the brand is not thought of as being the best, then the product will not sell well (at the price).
Wow, that looks like shit.
Yeah it looks like a receptionist desk
I think it looks alright, honestly.
I also think it looks alright, but if you saw one on the street, would you think it’s a Ferrari?
I’ll preface this with the fact that I’m not really a “car person”, much less someone in the market for a Ferrari. I’d say it looks like a Ferrari from the rear more than the front. Isn’t that what you’d expect? It hasn’t got a traditional engine in it, so if you designed the front to look more like a traditional Ferrari, you’d have to design it to look like it has a traditional engine, but then form wouldn’t follow function, so it would be less beautiful by that standard. If I were a really rich person looking to buy an expensive car, which I’m not, I’d think I might consider it.
Yes, because it’s got the giant yellow Ferrari logo on the side of it.
Yes, if it was a Kia then it’d be great (at 1/8th the price, maximum).
Yeah, that’s exactly it. It doesn’t seem bad. It just seems out of place based on the price point and clientele.
Stock up 4% today on the firing news lol
