“Company accused of putting sawdust in their baked goods furious at ingredient labelling standards; more at 11.”
This is why Steam has a “monopoly” by technicality. Steam doesn’t do anything to the competition, the competition just keeps making an objectively worse platform so bad that they end up killing themselves. Steam shouldn’t have to be accountable for that, its not Gabe’s fault the other CEOs are stupid.
So irresponsible to give their users information. Then they can make… informed decisions!!! 😱
If you truly think AI is so great, why don’t you want to disclose it?
He’s only mad because Unreal Engine 6 is going all-in on AI development and he’s realizing he just shot his company (and all other users of their engine) in the foot.
I also think it’s mainly about their engine. They’re a very big player and growing, because Unreal Engine is quite good, but the AI disclosure will make some competing engines look more attractive to developers.
because Unreal Engine is quite good
Games made with UE5 are bloated, unoptimized monstrosities
Because what matters is what customers think - and many people hate AI.
If he’s fully aware that consumers don’t want it, maybe he should listen to them instead of whining that he’s not allowed to lie. Because that’s what he wants, he wants to just lie by not disclosing.
It’s an illusion of echochambers in Online not representative of real world.
Well this is why Tim finds this practice irresponsible. I suspect he might have some inside knowledge about how this affects game developers and sales.
The strong AI hate is the one that is mostly in online echo chambers, but the AI fatigue is something even normal people is starting to feel after having it shoved down their throat from multiple directions.
Worse, Steam even makes games disclose if they’re…gulp “Single-Player”.
What self-respecting gamer would play games designed for a single player? That just marks someone as antisocial. Or poor. It’s really mean to studios to have to disclose info like that about the content of their game.

I hear him, and will now assume anything they put out is ai generated. Don’t even need the disclosure when they give themselves away by complaining so much.
You don’t need to assume. Unreal Engine 6 promises Generative AI is a major part of it.
I can’t tell if this guy just constantly has bad takes and a shitty world view or if he knows saying controversial shit is what gets headlines. Maybe it’s both.
I think it’s more just Tim Sweeney trying to be a “billionaire influencer”. He has a lot of money and yes men surrounding him, so he believes everything he thinks must by that fact be the correct take.
I say it’s irresponsible and petty to keep Alan Wake 2 an Epic Store exclusive.
Oh wow, didn’t realize that! Now I feel justified in pirating it, thanks for the heads up!
Steam really ought to learn their lessons, Tim is only trying to help. They’re still crippled from their decision not to allow blockchain games while Epic used the opportunity to eat their lunch /s
If they don’t want to be labeled, then don’t use it?
Same applies for other stuff like Denuvo.
He sounds like a big complainer.
It’s extraordinarily irresponsible of dear Mr Sweeney to get out of bed every morning, and yet he sadly so often does.
This dude can go eat a dick. We don’t want your AI slop.
Tim Sweeny is the biggest loser out there next to elon musk.








