cross-posted from: https://lemmy.ml/post/49263187
Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.
Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.
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Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.
I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.
I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.
I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be
Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.
If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.
The same people unironically: let the free market decide
let the free market decide
But only if the ‘free’ market chooses me, otherwise, it’s wrong and everything should be changed!
Let the
freecaptured market decide.
“No, not like that!”
free market is when I get money
I want to hug and kiss your comment.
Also Sweeney “why do people like Steam more than the Epic store?”
Truely a mystery. It’s one of lifes great unknowns…
The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He’s like the Lou Gehrig of being an idiot.
I have yet to read a headline where is not being dull doorknob licker
right but look on the bright side, at least we have a useful idiot against google. speaking of that, did any good come out of that?
Technically, Epic won, but functionally it didn’t change much. And what they won didn’t help anyone else or the inherent structural issues https://en.wikipedia.org/wiki/Epic_Games_v._Google
“We must do X at any cost to the user because others will do it and get the money”
This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.
Maybe the irresponsibility is in ourselves for giving those game companies money.
I’ve done my part and closed my account. Those freebies were nice, but I’m not supporting that wanker.
Based and fuck Tim sweetney pilled
Maybe the irresponsibility is in ourselves for giving those game companies money.
Speak for yourself. I haven’t paid real money for any game since the 90s.
Real money?
To the extent that any money is real these days.
Super strong “If I told you who I really was you’d never have slept with me!” energy.
It’s called consent. If people wouldn’t want to engage with the content unless they were misled in some way then that amounts to manipulation and a violation of trust. Looks like Epic Games just told the whole world that they would lie to their customers if they felt like the truth would give them too much choice.
Fuck ‘em.

Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on
Tim Sweeney with a garbage take, seems like a normal day.
Tim Sweeney, the pedophile (protector) who insists that pedophiles aren’t using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?
He also says that stopping ai generated csam is “gatekeeping”.
Whenever I say this his apologists magically appear.
Okay, lol. To start with, that’s not what the term ‘gatekeeping’ means – he’s not even using the term correctly.
If a group of real csam producers was trying to keep ai csam producers out of their group, that would be gatekeeping.
…gatekerping csam? Or gatekeeping AI?
Because both are rediculous statements, but for entirely different reasons.
Yes. Yes I do believe they are one and the same.
Nobody loves you Epic Games, fuck off.
“Think of the game-devs needing to make money” says a fat cat talking about a tool forged from game-dev’s labour without compensation and disregarding any social contracts (i.e. copyleft software licenses).
“Think of the game devs needing to make money”
Says the former dev whose biggest success, Unreal Tournament, had little to do with Epic itself.
- Digital Extremes made the weapons and many of the default maps.
- Fan mods made most of the success of the first three games.
And Fortnite started as a Pubg clone.
And Fortnite started as a Pubg clone.
It actually started as an MMO PvE co-op thing. The BR was an addon jankily tacked on, and it just took off because BR was the hot new shit everyone wanted to play, and got bigger than the original concept.
Well, Fortnite started as Fortnite: Save the world, which is still alive and kicking. Battle Royale is the trash they made later.
Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.
If the game isn’t made by people, I wish it a very merry get fucked and die.
So they can’t not use AI because they’ll lose out to studios that do (not sure about that one but whatever) but if they do use AI no one will buy the game.
Pick one
It’s kind of the MAGA mentality.












